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> Pay Per Impression Programs, CPM (Cost per M, not million)
OpaQue
post Sep 11 2005, 11:46 AM
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PAY PER IMPRESSION

Pay per impression programs pay you on the basis of the number of ads you show rather than any other criteria required from the users side, like clicks, signups etx. Pay per impression are the safest mode of advertisement. Which is :-

1. Cheaper for the Advertiser (since the rates are low but are less reliable)
2. Quite reliable for Publisher but low paying. Publishers dont have to worry about clicks or signups.

CPM : Cost per M Here, M=1000 (Roman Letter)

Since, calculation of Ads or no. of impressions delievered on per ad basis is difficult, Advertisers use the word CPM i.e. Cost per 1000 ads.

QUOTE
Some popular Web Definations for PAY PER IMPRESSION.

1. Stands for cost per thousand (the M is derived from the Roman numeral for thousand, which was derived from the Latin "mille"). The price an advertiser pays per thousand impressions or eyeballs. Frequently used in print, broadcasting, direct marketing, and online banner ad sales.

2. "Cost per Thousand." The dollar figure used to evaluate the cost to reach a thousand persons in a media buy. CPMs are calculated by multiplying the cost of an ad by 1,000, then dividing that number by the total audience. CPM = Cost x 1,000 - divided by total Audience.

3. Refers to the cost for an advertiser to send a message to 1000 receivers. The measure is calculated by dividing the amount of money spent for a given advertisement by the number of people exposed to it. (Based on this measure, signs are usually considered to be the least expensive form of advertising.)
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Luis
post Sep 14 2005, 03:58 AM
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that is good to know OpaQue. Do you know of actual ad agencies that offer CPM advertising? If you do can u please give me links to the web sites?
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cyborgxxi
post Sep 16 2005, 03:57 PM
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Yes, OpaQue. That was some good information. I have been wondering what CPM really meant. Cost Per Something... but didn't really get what the "M" was for. Thanks for clearing that one up!! smile.gif Way to go...

But like Luis said, do you know of good, reliable, advertisement agencies that offer CPM-only advertising programs?
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JJGY
post Nov 8 2006, 10:31 PM
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Thanks for clarifying that. Do you know of any decent sites to get started with this sort of advertising?
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Sherif G.s
post Feb 10 2007, 04:51 PM
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Thx Abt this information Bro .. i just want want links to can join one from this networks .. i kno some of it but not too good .. and i worry if they dunt pay me.. so i need network sbdy worked and got paid from it ... thx
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knight17
post Feb 11 2007, 06:59 PM
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I wish to add another one :

CLICK-THROUGH RATE (CTR)

CTR is a measure of the effectiveness of an advertisement and is expressed as a percentage. The click-through rate refers to the percentage of people who "click through" an advertisement to visit the page it is linked to.

COST PER CLICK (CPC)
The cost per click is the amount you pay (or charge) per click-through of an advertisement.

This post has been edited by knight17: Feb 11 2007, 07:03 PM
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Feedbacker
post Apr 28 2008, 03:55 PM
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$10 easily in one week
Pay Per Impression Programs

Try this one http://www.Mauricash.Somee.Com

-reply by Twinal
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