 New Logo & Slogan From Intel |
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 Jan 1 2006, 05:46 AM
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#1
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Premium Member  Group: Members Posts: 352 Joined: 2-March 05 From: Australia Member No.: 2,859  |
Intel releases a new logo and slogan on Thursday.
The new logo has "Leap Ahead" instead of "Intel Inside". That means the 37-year-old logo will be droped. source: http://today.reuters.co.uk/news/newsArticl...IN-UK-INTEL.XML |
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Jan 1 2006, 06:31 AM
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#2
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Whitest Black Mage  Group: [MODERATOR] Posts: 1,371 Joined: 20-May 05 From: NB, Canada Member No.: 5,281 myCENTs:65.99 |
In other news... I cared less then I expected.
Nah actually when I read this on slashdot it just seemed like something that I expected to happen already, so didn't really surprise me at all. Companies always seem to change logo's and slogans after blank years to 'keep up with the times'... intel is the same they just held out longer then many heh |
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Jan 1 2006, 06:31 AM
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#3
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Colonel Panic Group: [MODERATOR] Posts: 2,880 Joined: 25-March 05 From: Toronto, Ontario, Canada Member No.: 3,233 myCENTs:92.74 |
I think they did it so that people could stop joking with their slogan, "Intel inside .. Idiot Outside", "LINUX INSIDE" and etc.
xboxrulz |
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Jan 2 2006, 12:43 AM
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#4
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S.P.A.M.S.W.A.T. Group: Members Posts: 814 Joined: 22-January 05 From: San Antonio, Texas (No, I'm not dumb. I just moved here...) Member No.: 2,284 |
I wanted to see what the new logo looks like now, so I tried to find it. I found a site, The Unofficial Apple Weblog (TUAW), which included a picture in the article. The logo is not yet used on intel's own site. Maybe they're still trying to redesign the website to fit it.
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Jan 2 2006, 02:53 PM
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#5
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Premium Member Group: Members Posts: 233 Joined: 11-February 05 From: Bangalore Member No.: 2,607 |
QUOTE(jedipi @ Jan 1 2006, 11:16 AM) Intel releases a new logo and slogan on Thursday. The new logo has "Leap Ahead" instead of "Intel Inside". That means the 37-year-old logo will be droped. source: http://today.reuters.co.uk/news/newsArticl...IN-UK-INTEL.XML  This is an interesting bit of information here... actually it's more than interesting.. you see, re-branding a logo/brand image, jingle, colour - any thing to do with re-branding is actually a massive exercize.. it involves a whole lot of communication - mass media, and the all new and important - reaching out to each and everyone who comes across a new face to a brand in a dictinct and individual way. Since I'm in the below the line advertising field, this is an interesting new development - and as soon as I'm off my new-year holiday - I'll be knocking at Intel's doors for a chunk of BTL business - reaching the masses - individually - in a unique way.. Really exciting - thanks for the link...!! |
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Jan 4 2006, 03:00 AM
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#6
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Premium Member Group: Members Posts: 200 Joined: 29-May 05 Member No.: 5,553 |
Yes this is a big step for intel and about time i say, they have provided great products for years and i felt for the last few they have been relying more on the product name than the actual products themselves to keep the business flowing. So with this change i hope they do step up a notch and start making really competitive gaming products to match AMD who currently have a stronghold on the area of the market with the intense set of gaming chips they have- and hopefully to us the consumer means we will finally get a good deal on chips *fingers crossed.
And yes as xboxrulz has said the slogan parodies were becoming old fast, so i guess i have to throw away my t-shirt now with the caption "evil inside" cos the next generation junkies wouldnt have a clue 
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Jan 6 2006, 04:56 AM
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#7
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NiGHTFoX - Hiding in the dark Group: Members Posts: 680 Joined: 3-April 05 Member No.: 3,584 |
QUOTE(jedipi @ Jan 1 2006, 01:46 AM) Intel releases a new logo and slogan on Thursday. The new logo has "Leap Ahead" instead of "Intel Inside". That means the 37-year-old logo will be droped. source: http://today.reuters.co.uk/news/newsArticl...IN-UK-INTEL.XML I just checked Wikipedia and they already have high-res images of the new logo. Find more here: http://en.wikipedia.org/wiki/Intel |
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Jan 8 2006, 03:51 PM
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#8
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Bursting with vegany goodness! Group: Members Posts: 342 Joined: 8-April 05 From: Norwich, UK Member No.: 3,753 myCENTs:10.76 |
Good ol' wikipedia! How did they manage to get thier hands on this? Have intel made a press release with a copy of the logo in it or something?
Looking at the new Intel logo, it doesn't look very different to the old "Intel Inside" one. You can definately see the resemblence between the two. Wow! They have got a high res image! It's hooge! http://en.wikipedia.org/wiki/Image:Intel_2006-Leap_ahead.png |
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Jan 8 2006, 04:35 PM
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#9
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Colonel Panic Group: [MODERATOR] Posts: 2,880 Joined: 25-March 05 From: Toronto, Ontario, Canada Member No.: 3,233 myCENTs:92.74 |
lol, you never know if Intel employees lurk around their website.
xboxrulz |
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Jan 9 2006, 10:01 AM
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#10
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Geek in-training Group: Members Posts: 301 Joined: 2-July 05 From: Washington State, USA, 3rd Rock from the Star Sol Member No.: 6,772 |
Well like many have said it was just a matter of time before Intel, like most companies, did a "rebrand" to freshen up their company image. Also with the upcoming Intel based Apple computers it seems fitting that they would want a new, fresh logo and slogan for the new Mac boxes.
As for the parodies...gotta love 'em, "Intel - Leap Ahead to AMD for a better chip." Ok so its bad... |
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