The Microsoft Brand is the most expensive in the world, it's US$ 62 Billions, according to BrandZ Top Most Powerful Brands published by Millward Brown Optimor, financial harm and ROI of WPP Group.
The Bill Gates company Brand leads the top, followed by GE, with US$ 55,83 Billions, Coca-cola, with US$41,41 bilions and China Mobile with, US$ 39,168 billions. Other TI sector companys also stand in good rank positions.
Google its at 7th place and his brand worth US$ 37,445 Bilions and IBM one position after with US$ 36,084 billions.


hehe if i had a campany i dont mind to be in last in this list

I'd not look to Microsoft as a big brand, if you were to be given a product from Microsoft for free or say Ferrari for free, which one would you pick? Won't be because of the brand, but because of what product it is right?

The products are their strong points, the brand is intangible and based on goodwill.

I don't know how they rank these kinds of things, there's too many things conflicting that aren't actually involving brand itself.


Cheers,


MC

As someone that spent a couple years in marketing, this is one of those fun work diverseion you talk about around the water cooler for ten minutes, then go back to work. Frankly it doesn't mean much compared to things like market cap (actual est. material value of the company).

Branding really does matter in most inelastic consumer items, but tends to be rather segmented. Drinks, branding is often everything. When people think about your industry, companies want you to think about their brand. Sometimes, though, this can backfire as everything in that arena is known by its generic name (diloutes trademark). For instant: Xerox Machines (photocopier whether made by Xerox or someone else), Klennex (any tissue [get me a kleenex]), and bandaid are the usual examples. However, let's say when I go to the bar and want a beer what do I choose. When I think beer, I think Budwieser (US). Why? Well I live in St. Louis...so my choices are: Bud, Bud Light, Bud Select, and Michalob. Or take a soft drink in any given state below I-70 is referred to simply as "coke" regaurdless whether it's Dr. Pepper, Pepsi, or Coke. When you think soft drink, Coke wants you to think and say Coke.


Branding is important in IT as well. Anyone here ever heard the phrase, "No one got fired for buying IBM"? Or anything HP: good quality, but expensive. (I'm thinking older HP test equipment, not their computer business). Branding is one of those quality marketeer lingo for: We want people to think about us. Problem is thinking about us is not the same as buying from us...marketing people often get the two confused.