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> Using Shopping Sites To Drive Traffic
ginginca
post Feb 19 2007, 12:27 PM
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We are running online campaigns for an ecommerce client at the moment and have been turning out some interesting statistics.

Industry category - baby gear and childrens products (strollers, car seats etc).
Location - Canada


(1) Organic listings >> conversion rates around .2%

(2) Overture >> no traffic

(3) Google Adwords >> conversion rates around 2% (which is profitable)

(4) shopping site A >> conversion rates around 10% (amazing!)

(5) shopping site B >> conversion rates around 20% (I nearly spat my coffee all over my keyboard)

The quality of the traffic at those shoping sites is outstanding. And by the way the cost per click is actually less than google adwords!
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livingston
post Feb 19 2007, 08:47 PM
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that is really interesting, and makes sense too

thanks for sharing your findings with us, this will help us in finding the correct promotion partner

This post has been edited by livingston: Feb 25 2007, 08:56 PM
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ginginca
post Feb 20 2007, 04:59 PM
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BTW, I was very surprised to see how low the ORGANIC traffic converted. I had always thought that organic was supposed to convert well. In this case ... apparantly not!
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