How The Centrino Founded

QUOTE

From Fortune Magazine
July 25 2005, page 76 by Adam Lashinky

INTEL OUTSIDE "Intel Inside"
The technology behind Centrino now (in 2005) a $5 Billion business for Intel,
was born in a research laboratory Israel. Dadi Perlmutter, was one of the Centrino architects
said "We have a strong culture of debate and confrontation here" as the Vice president and
leader of the Israeli chip designers. "Sometimes too much".

THE TALE of how Intel developed Centrino a collection of wireless computers that Intel work
synonymous with Wi-Fi broadband access is one that couldn't have happend at the home
office because it would chalenging orthodoxy.
In the late 1990s, when Intel was developing the Pentium 4the most important attribute of
a new chip was processor speed, as frequency, measured in Gigahertz. But fast chip -
consumed more power, which meant shorter battery life-perhaps the most critical feature for
Wi-Fi enabled network computer. "At the time" say Perlmutter, "frequency was god. That was
sold, You could argue many thing, but not frequency".
That is, untill Simcha Gocman, an engineer in Perlmutter came to him with a suggestion.
"He said if we could give up half the frequency, we could cut power consumption by half as well."
Thet designing the Pentium M-using combinations of well Intel technology as well as designs
from Intel's older and less powerfull MicroProcessor, the Pentium 3.

THE RESULTS
By focusing on mobility rather than Gigahertz, In tel created a winner, Centrino has delivered
more than $5 billion in revenue since 2003 (this one was writed in 2005) when it was introduced.