I would have to go other as well but leaning towards clean. I hope to break this done as to why.
Clean web interface-
Simple designing aspects, in which everyone won't have to ask a million questions on where to go or just stop going. Couple of click and they are there to wherever they are going to. The only downside is that it's just a very basic site with nothing to show for it.
Feature rich web interface-
Helps the website be more interactive and help those who go there have a fun and yet informative time at your site. Downside to many features in one shot and you will see a drop of visitors, due to the fact that they did everything possible and they got bored and decided to move on.
Eye-Candy web interface- The use of graphics ans special effects to make the website jump out of you. Downside long load times, bad coding could break the design and it could be an eyesore.
So how do you incorporate all three, simple start with a basic design then enhance with maybe a logo and some gradients and toss in a bit of dhtml, javascript and BAM!!! you got yourself a kicking website.
Of course I am leaving out the fact that it is a pain in the butt to get that perfect design.

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