HTML_Guru
Sep 10 2005, 03:12 AM
So, you've got your beginning page started, your homepage is defined, neat, and it looks like everyone will love it - STOP. Do you really think your site will be even accidently view by anyone, even if you do have a bought domain?! Don't kid yourself; the fact of the matter is, you're just one infantesimle speck in the universe of much greater websites than yours. Don't worry, though - I got your back. Here, I'm gonna explain what meta tags are, and what they're used for. I'm also going to show how to utilize them for your site, to increase your traffic. What are Meta Tags/What are they Used for?Meta tags are HTML tags which are used to identify your site. More specifically, as an example, meta tags will give your site at least the slim chance of being caught by the search engine crawlers*, which are, in a sense, lazy; they barely want to look at your site, they just want a "superficial" look; hence, the meta tags. How do I Add them to My Site?To add them to your site, first realize this form: CODE <html> <head> <title>YOUR TITLE HERE</title> </head> <body>
YOUR MAIN TEXT HERE
</body> </html> Meta tags fit in there right after the TITLE tag and before the end of the HEAD tag: CODE <html> <head> <title>YOUR TITLE HERE</title>
<meta http-equiv="content-type" content="text/html; charset=YOUR UNICODE HERE" /> <meta name="generator" content="YOUR GENERATOR HERE" /> <meta name="description" content="YOUR DESCRIPTION HERE" /> <meta name="author" content="YOUR NAME HERE" /> <meta name="reply-to" content="YOUR SITE/MAIN E-MAIL HERE" /> <meta name="title" content="YOUR SITE TITLE HERE" />
</head> <body>
YOUR MAIN TEXT HERE
</body> </html> I'll explain some of the confusing meta tags: UNICODE: Unicode is the necessary for identifying the specific set of characters that you use; sites without them will result in browsers using a default unicode. GENERATOR: Generator is simply the program you used to create your HTML page; Stone's WebWriter, wysiwyg editors (though you might need the name of that editor), and others could fall into this category. DESCRIPTION: C'mon, really? Do you really need me to tell you that description just implies the details of your site; what it's about?! Get a grip people! AUTHOR: I'm not even explaining this one... REPLY-TO: Just your e-mail that you can be reached at. TITLE: The title of your site, jeez... There you go; those were just some of the meta tags you can add to ultimately create more traffic to your site. Ask around, I'm sure you'll find some other useful tags to spice your site up. Go for it... --------------------------------------- crawlers*: simply put, the "robots" that anally search your site to identify; that's where my "meta tag" deal fits in. H**l, you could "loophole" the crawlers with incorrect data - might be a bit difficult though... --------------------------------------
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OpaQue
Sep 10 2005, 02:11 PM
Nice HTML META Tag tutorial. Will be really useful :-)
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Sarah81
Sep 10 2005, 10:08 PM
Mmm ... META tags - some of my favorite HTML right there. Excellent job on the tutorial. But I have one question: do search engines still do much with META KEYWORD tags?
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HTML_Guru
Sep 10 2005, 11:21 PM
In actuality, yes. It does, as a matter of fact, way more towards getting your site noticed and added to search engines than without meta tags altogether. And of course, you can also buy higher search enginge positions. Yeah, you go ahead and dish out some $700 for that...
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vujsa
Sep 11 2005, 12:48 AM
Well, many search engines pay much less attention to meta descriptions now than in the past because of faulst descriptions. Google doesn't pay any attention to the meta tags. Meta tages if accurate for your website will help on smaller link indexes and search engines. I have a small link indexing script tat uses the meta description as the link description. Setting your meta tags is a very good idea even if the larger search engines pay less atttention to them now for many reasons. I recommend using meta in you website. vujsa
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Logan Deathbringer
Sep 11 2005, 05:43 AM
I have, in the past, submitted my site to many of the larger Search engins such as google and without meta tags I didn't even get listed in even the most obscure ways that you can get listed...such as just typing in your site url. Once I put in meta descriptions and keywords and was crawled again I was listed, sort of-had to type in my url into the search box and got a list of my pages..lol. So I don't know if having meta tags did anything for me but from what I just described it would seem that they did. Just thought I would add my experiances here in hopes that they will help someone else in the future.
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minnieadkins
Oct 9 2005, 07:34 PM
I agree with the above post. In my experience yahoo and altavista both require meta tags (for small sites) in order to be anywhere in the first page or two of results. Nice tut. A lot of these are fairly useful in everyday coding. =)
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jlhaslip
Nov 15 2005, 09:00 PM
Hi to all. Just visiting for a bit from trap17. Trying to improve my Html knowledge. I'm not new, but far from 'experienced' like most of you folks in Html. I have written a couple of sites/pages and each one builds upon what I've learned from the last one. Sound familiar? Anyways, thanks for the information about meta-tags. Now could someone post a link for a site that lists out all the meta-tags available? There were some in the tutorial above which I never thought would be there, yet there they are. Most of the sites I have found discuss the typical ones and their uses, so what I am asking for is a site that is 'definitive' in the listing of available meta-tags. Please don't reccomend googling for it. I got lost in cyber-space last time I tried that search. Thanks for any help you might make available.
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ntt
Nov 23 2005, 11:35 PM
Thanks for the META Tag tutorial it helped  But I have a very quick question is there a limit as to how much or how long your description is? Because I've looked at some other sites META Tags and they have non ending descriptions with as many words they fit on there, kind of like keywords. Does that really help getting you the top place in the searches?
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HTML_Guru
Jun 25 2018, 12:02 AM
ntt, There's actually a bit of a debate concerning the length of META tag description; more pertaining to the exact characters alotted for the description. It seems to vary among different websites and ideas but, the main point is, you DO want to limit the length to some degree - after some time it will become needless and unnecessary to the search engines, so, yeah, there is some limit to the length of descriptions. Oh, and keywords too, believe it or not...
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HTML_Guru
Jun 25 2018, 12:02 AM
ntt, There's actually a bit of a debate concerning the length of META tag description; more pertaining to the exact characters alotted for the description. It seems to vary among different websites and ideas but, the main point is, you DO want to limit the length to some degree - after some time it will become needless and unnecessary to the search engines, so, yeah, there is some limit to the length of descriptions. Oh, and keywords too, believe it or not...
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HannahI
Dec 8 2009, 10:43 PM
Quatrux is right, even if you think that they get you, it is nice to keep safe.
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Quatrux
Dec 4 2009, 09:59 AM
To add my two cents, google is paying attention to meta tags, if you noticed in the google results google shows links with what is written in <meta name="description" content="" /> I think if it's not present it looks into <title></title> content. Also html meta tags is great for simple html pages, most of dynamic pages use somekind of headers and send them, but sometimes a simple html page can't use headers and apache might send wrong headers by default, so meta tags is the way to show the browser what kind of page it is, what style it is using and etc. Google is not the only search engine, it's good that it is not using the meta tag keywords, but some pages which indexes different domains and sites are using keywords, so I think it's better to use them, just to keep them simple as possible. I always use generator, author meta tags and others which are required, also sometimes to control your pages you can control robots with robots.txt and with meta tags, which is sometimes really needed. For some pages, I always use the meta redirection, it's good for sending files or wanting the site to redirect afetr some time, it's way better than doing it with javascript. Therefore, those sites which only use: CODE <html> <head> <title></title> </head> <body> </body> </html> Without the meta tags, they save bandwidth, they usually don't miss anything to much, but I prefer to use meta tags.
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levimage
Dec 3 2009, 09:30 PM
Well contrary to what most people believe there are rules when it comes to meta tags. Like the number of words, keywords used, total character length of the values of metatags, and repetition of words. Every search engine out there has some form of algorithm (almost always proprietary) when i comes to evaluating meta data in relation to the web page, the site, linked sites, and content. And it's interesting to note that the algorithm is always changing. The architects always factor in trends, hacking, spamming, and other web search bumping tactics. Also some companies also have an interesting in generating revenue by various search marketing programs. If you are interested in meta data some more then you can always view the source of web pages you look up via search engines. This will give you an idea of what works, and what doesn't. It also doesn't hurt to see what your competition is doing. Sorry I can't delve to much into this topic cause the book I read about it was returned to the library.  Levimage
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Spencer
Dec 3 2009, 02:26 PM
takerraj, it depends on how many search engines you want to please and get indexed. There are many other ways to optimize the content for search engines, the first one is good content. Using clean urls, to let the search engine index properly. Its even better to have the content title in the url. As search engines give higher priority to the url name too. Checking the source code of output html if the site is using a content management system. I generally like to put the content on top and navigation markup at the bottom of the page. There are many views by people on this issue. When targeting for specific keywords, let those keywords flow freely through the article, put spaciously apart, so as not appear like spam.
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