Dominos Delivery Marketing Scam - You Got 30 Minutes

Not sure about the rest of the world where Dominos is located, but in the USA, Dominos has started a whole new marketing campaign around the whole "You Got 30 Minutes" idea. I was curious as to what they meant. I knew that in the past, they had an offer where if your pizza was delivered in over 30 minutes, you get it for free. So, is this another one of these deals?

Well, their website has a disclaimer about this. On http://www.dominos.com/home/index.jsp if you look at the bottom of the page, you will see a legal disclaimer about the whole "You Got 30 Minutes" deal. It says:

Because safety is a priority "You Got 30 Minutes™" is not a guarantee but an estimate. You may get more. Must ask for offer. Minimum order required for delivery.

This means that there's not even a guarantee that you'll get your piza in 30 minutes, because they can just say that safety was a priority when delivering your pizza. So what does this offer to the consumer? I guess it means that Dominos will try their very best to get you your pizza in 30 minutes.

So, if you're trying to get a free pizza from Dominos, this might not be the way to do it.

Best,
Trinifawk

 

 

 

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They couldn't do that promotion without a loophole or else everyone that lived where it was nearly impossible to get their pizza to them in 30 minutes would order a ton and always get them for free. I see your side to it too, but it makes sense for them to cover their asses to make it easy if people found a way to exploit the promotional deal. Really I don't see this as a marketing scam so much as an attempt to not get scammed themselves.

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dominos in australia i dont think have ever done one of those "your pizza will be delivered in half an hour or its free". although they do give you a discount if they take like really long and a free drink!

ive never got a pizza delivered anyway, i just drive to dominos or pizza hut to get pizzas.

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No, it's a scam. Stop always trying to get on the arguing side because of anonymity & just face facts: They say that they won't back up because it drums up more sales.

-Jargonwars

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Actually, they reason they can no longer guarantee it is because one delivery driver caused a serious accident trying to get a pizza delivered in under 30 minutes back when they first did the program. The driver actually killed the other driver. That is why they no longer support the 30 minute guarantee. They don't want reckless driving.

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Today I ordered a pizza from Domino's, and it was a simple order: One large Pepperoni. The Domino's is about 10 minutes drive from my house, yet it took 45 minutes for them to deliver it. No mention of a 30 minute guarantee.

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The '30-minute' guarantee sounds more like a marketing campaign than a 'true' guarantee from the company to the customer. We, in Australia, often get cheaper discounts on special days/weekends for unlimited. Generally, we find that pizzas ordered with discount pizzas have less 'ingredients' on the pizza and is of less quality.

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That is so crazy, to try to say we can get you pizza in 30mintues. I do remember when they had that 30 minutes or the pizza is free. Yeah I'm sure it sounds good from a marketing point of view to say we can get it to you in 30 minutes. As we like fast food and we want it fast. I can't remember the last time I ate at dominos, it was so long ago.

I'm sure they added that disclaimer as a way to protect themselves. If there was an accident and someone got killed, they would need to add this in case anymore accidents happen. I guess it's really hard time for pizza companies when they have to make deals like that to get more customers or just a marketing scheme.

Anyways just thought i'd give my 2 cents into this topic as i thought it was interesting..... I guess lol...

Regards,

-JohnNitro

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Ok first, they did cause a serious accident. This was not the first. They didn't kill the driver, she was on life support. Every time they hit someone they would settle out of court for unreal amount of money. This individual stood up against the giant and won. They can not offer any savings if it is not there in 30 minutes, the reason is they will be in viloation of the agreement made in court. This was a landmark case and is taught in most law schools now.

-reply by john

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It is a ploy. Just like any other marketing campaign is. They do something to attract your attention. I am a manager at Domino's our orders delivered in less than 30 minutes is about 80%, 90% on a good day. If a store is managed properly then their is nothing crazy about the ad campaign. Also the people who complain about the ad are that other 20% not delivered in less than 30 minutes. It is physically impossible to have all orders during a big rush delivered in less than 30 minutes.



My two cents,

Jacob



-reply by Jacob

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