I have found an article on http://www.tgdaily.com which says:
http://www.tgdaily.com/2005/12/06/alienware_store/index.html
Quote:
QUOTE
"Holiday shoppers at Miami's Dadeland Mall get a surprise on December 10, an
Alienware retail store. Alienware, the high-end desktop and laptop maker, has
traditionally been mail-order only, but is finally venturing into the retail market. To
kick off the opening, the computer maker is giving away a fully-loaded system
and several digital audio players.
The store is actually a kiosk that looks to be twice the size of Dell retail locations
in many other malls. Potential customers will be able to play around with
Alienware desktops, laptops and media players.
A few years ago, Gateway opened around 300 full-size stores called Gateway
Country. The operation failed horrible and the company had to close all the store
in 2003. In contrast, Apple has done well with their retail locations. Dell has gone
with smaller scale kiosks which just demonstrate the product - Buyers still must go
online to purchase the computers."
I think that it was only a question of time when this would happen. Alienware
produces high quality.. a little bit fancy systems for "I need all the power"-Users.
If anyone is a fan of hardcore high quality games or impressive CAD sofware or
FE software like Catia, Ideas, Ansys and so on.. a PC System from alienware is
maybe one of the best options.
Alienware retail store. Alienware, the high-end desktop and laptop maker, has
traditionally been mail-order only, but is finally venturing into the retail market. To
kick off the opening, the computer maker is giving away a fully-loaded system
and several digital audio players.
The store is actually a kiosk that looks to be twice the size of Dell retail locations
in many other malls. Potential customers will be able to play around with
Alienware desktops, laptops and media players.
A few years ago, Gateway opened around 300 full-size stores called Gateway
Country. The operation failed horrible and the company had to close all the store
in 2003. In contrast, Apple has done well with their retail locations. Dell has gone
with smaller scale kiosks which just demonstrate the product - Buyers still must go
online to purchase the computers."
I think that it was only a question of time when this would happen. Alienware
produces high quality.. a little bit fancy systems for "I need all the power"-Users.
If anyone is a fan of hardcore high quality games or impressive CAD sofware or
FE software like Catia, Ideas, Ansys and so on.. a PC System from alienware is
maybe one of the best options.
Of course it is not cheap.. the systems cost a lot of money. A alienware PC is
maybe a good present for chritsmas too... so it is not surprising that the company
opens a store in the pre-xmas-time.
Let us see if this concept of Main-Mail but also shops stores will be the future.
Greetings
Harry
Notice from jipman:
If you quote, next time use the QUOTE tag
