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Not too bad actually, but I would think it was more of an iced look than bloody, but it is not bad. I would think bloody would be 'liquidish' and really runny. But that is just an added opinion.
It never hurts to keep trying things out, but I like the imaginative flair.
Ahh, brings back the student-newspaper days! I was the photo editor (among other things) so I got to do cool stuff like this. Although I never *did* think about "bloody text" - very cool.