The topic is quite old now but I think the matter discussed is still alive.
SMS marketing (or I should say SMS spamming) is quite common in my country. And I think it is in its worst form. People collect mobile phone numbers from business cards, stolen sim cards and other gray sources and then just start pushing many messages to each of these number. As I said the spamming is in its worst form, so are its results. Very few people even bother to see what is inside these messaes after they recieve such messages from unknown numbers. The reason it is not stopping is because SMS messages are extremely cheap here. You can get 10,000 messages for 83 PKR (less than $1). And this offer is for prepaid customers. Post paid customers have even cheaper rates.
And as these messages don't cost much, the spammers keep on spamming and even the small amount of results they obtain is a success for them.
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